Posts Tagged ‘advertising’

Piracy isn’t necessarily a bad thing

The Market Function of Piracy, by Jerry Kirkpatrick, professor of international business and marketing at California State Polytechnic University.
Prof. Kirkpatrick explains in his article how software piracy can have a positive effect on sales. He likens it to handing free samples to everyone, which is well known to be a costly yet highly effective marketing strategy, and argues that pirated software can serve as free advertising

Domain names, and how they suck

There’s this wonderful racket on the net, that makes tons of money for nothing. It’s heavily marketed, littered with up-sells of all kinds, and priced arbitrarily. It’s easy to join in as a business partner, and hard to do well.
That racket is called the domain name business. Everyone who wants to be seen on the web has to get at least one domain

The Future of Online Advertising (June 7-8, NYC)

I’ll be attending the Future of Online Advertising in New York City on June 7th and 8th, a two-day event for online advertisers and bloggers, featuring an all-star panel of speakers including Jay Adelson of Digg fame, Darren Rowse of and many many other top dogs of the industry. If you plan on going, email me for a 10% discount code 😉