Optimus Maximus: 113 keys of ignorant consumerism

Optimus Maximus: 113 keys, ready to pre-order – Engadget

If you’ve been paying attention at all, you’ll know that the overhyped design shop known as Art Lebedev has been teasing the world with this outrageous keyboard for years now. After a few pre-pre-pre-releases just to remind us they’re still attention whores, they’re now accepting pre-orders for the notorious keyboard where each key has its own personal OLED display. It’s the opposite of a touch-screen display, let’s call it a view-type keyboard. The best part ? It’s cheaper than buying three Playstation 3’s. $1564.37 and this pile of crap can be yours. Hey, don’t get me wrong, I would love to get my hands on something like this, something that didn’t come out of a pretentious Russian art house and had a price a little closer to reality for a device that’s expected to last no more than 5 years, according to its creators. Something that wasn’t created solely as a publicity stunt to garner more realistic contracts like the ridiculous Samsung Sweetheart Microwave Oven.

I think I’d appreciate this design shop a hell of a lot more if they weren’t so full of themselves. They do nice work, but it seems like they have ten times more marketing shills than actual designers. I don’t call it art if it only exists to be sold.

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